One of these promised features is also a following-only feed, the #1 requested thing from everyone who came over from Twitter, where a chronological feed of the people you actually follow is main reason Twitter got popular in the first place. DMs, trending topics, post search, and one of the most important ones to me, a desktop interface, are all missing, making usability extremely poor. Even if they are on a “list” of additions, because Zuckerberg pulled the trigger on this so early, it’s unclear when any of these will get here. Threads is also missing dozens of features Twitter users take for granted. Threads was just giving it to me as normal content, which really kind of shows you where it’s priorities lie, despite not taking in advertising revenue yet. Except there it was in a “promoted” ad slot. At one point I found myself starring at McDonald’s making a Grimace Shake joke on Threads with an extremely similar tweet popping up on Twitter. Threads kept jamming Wendy’s and Starbucks and McDonald’s in my feed periodically, but just…organically, not even through an ad campaign since those don’t exist on Threads yet. It was also a mistake to let brands on here at all. And even with this porting ability, and me racking up 7,500 followers in a few days, compared to my 160,000 audience on Twitter, it still absolutely feels like starting over, and of course I cannot just “give up” on all those people on Twitter lest it actively hurt my job and relationships with a much wider audience. I am having to manually search to re-find most of the people I follow, since that’s a very different group than the random celebrities and real-life friends I follow on Instagram. But for Twitter refugees, this place is just bizarre.
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